Neuroeconomics – Revealed Unconscious

R$29,90

The book teaches us to see more of what we see, to hear more of what we hear and to perceive more than we feel. The new fact is a revelation of a powerful instrument that enables systematic correctness and evolutionary learning of life. Personal and group changes happen in greater numbers and more accurately and quickly when we access the right side of the brain – instinctive, unconscious – which, together with the left side, takes 99% of our decisions. However, between an action and a decision to take it there is a highly complex system prone to committing gross and catastrophic errors – a human mind. These mistakes of perception or cognitive illusions that generate wrong once corrected guarantee an extremely valuable emotional freedom for health, affection and prosperity.

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